Though I'm easily getting attracted to the colors of a flower, this one has always been the smell. It doesn't matter if it's in yellowish-white, pink or red, I love it because it simply smells fantastic! Other people don't find the smell great but for me it's very addictive. I don't know but it could be that it reminds me of sweet childhood memories when I used to play with some friends and we had several of these in the neighborhood. The flowers would fall down and we would pick them, make garlands or put them on one ear. Really sweet!